Full Job Description
Welcome to Amazon: Pioneering Your Digital Career
At Amazon, we strive to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online. We are looking for a dynamic and creative Digital Content Strategist to join our Omaha team. If you're excited about developing innovative content strategies, understanding customer behavior, and utilizing the latest digital marketing trends, this role is for you!
About the Role
The Digital Content Strategist will be responsible for designing, executing, and managing integrated content and digital marketing strategy across various platforms. Utilizing your skills to analyze performance metrics, you will enhance our content's effectiveness in driving customer engagement and generating sales.
Key Responsibilities
- Develop and implement comprehensive digital content strategies that align with Amazon's business objectives and brand standards.
- Collaborate with cross-functional teams, including marketing, product management, and sales, to create high-quality content that resonates with our diverse customer base.
- Conduct thorough market research and competitive analysis to identify trends, gaps, and opportunities in the content landscape.
- Utilize SEO best practices to optimize content for search engines and improve organic traffic.
- Manage multiple digital content projects concurrently and meet tight deadlines without compromising on quality.
- Analyze content performance utilizing analytics tools and reporting to inform future content strategies and initiatives.
- Maintain brand voice and ensure consistency across all digital channels, including social media, email, and the Amazon website.
- Stay up-to-date with digital marketing trends and algorithms to ensure content remains relevant and effective.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- 3+ years of proven experience in digital content strategy or digital marketing, preferably in e-commerce or technology sectors.
- Strong understanding of SEO, SEM, and content management systems (CMS).
- Proficient in using analytics platforms such as Google Analytics, Adobe Analytics, or similar tools to drive data-driven decisions.
- Exceptional writing, editing, and communication skills, with an ability to tailor content to various audience segments.
- Strong project management skills, with an ability to manage multiple projects in a fast-paced environment.
- Experience with social media marketing and digital advertising strategies.
- Ability to work collaboratively with diverse teams and adapt to changing priorities.
What We Offer
At Amazon, we believe in your development and reward your contributions. We offer competitive salaries, comprehensive benefits, and an inclusive work environment where you're encouraged to be your best!
- Competitive Salary
- Comprehensive Health, Dental, and Vision Insurance
- 401(k) Plan with Company Match
- Paid Time Off and Flexible Work Hours
- Employee Discounts on a wide range of Amazon products and services
- Opportunities for professional development and continuous learning
About Omaha
Omaha, NE, is a vibrant city known for its rich history, diverse culture, and burgeoning tech scene. With an affordable cost of living, friendly neighborhoods, and a robust community, Omaha offers a perfect backdrop for both personal and professional growth. Explore local attractions like the Henry Doorly Zoo, the Omaha Community Playhouse, and a wide selection of dining options that cater to a diverse palate.
Your Future Starts Here
If you are ready to take on the challenge and make a significant impact as a Digital Content Strategist within our innovative team at Amazon, we want to hear from you. Your expertise can help shape the future of digital content at one of the most recognizable brands in the world.
A diverse and inclusive workplace where everyone can thrive!
Amazon is committed to fostering an inclusive and diverse work environment. We celebrate our differences and strive to create a culture of belonging where everyone can bring their whole selves to work and thrive.